Mobile Growth Manager - CRM (Braze)

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

Join Phiture 's dynamic marketing team, where you'll dive into mobile app retention audits and CRM programs for a diverse clientele. Harness cutting-edge mobile analytics tools to decode user behavior, identify issues, and craft compelling campaigns. Lead detailed CRM experiments rooted in user psychology, transforming insights into dynamic lifecycle flows. Collaborate closely with clients on A/B testing and analysis , leveraging the Mobile Growth Stack to drive significant outcomes. Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture 's continued innovation.

WHAT YOU’LL DO:

• Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies .

• Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.

• Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes.

• Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.

• Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.

Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.

• Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.

WHAT YOU’LL NEED:

• Experience with A/B testing in any digital marketing channel.