CRM manager

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.

Perfect for those who aim to:

Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;

Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;

Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;

Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;

Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);

Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;

Develop and refine automated player journeys and customer retention funnels;

Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;

Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;

Improve customer engagement and communication metrics based on data insights.

Experience you’ll need to bring:

3+ years of CRM experience in the casino and sports betting industry;

Proven expertise in developing segmentation strategies and personalized communication;

Hands-on experience with email, SMS, push, and other CRM channels;

Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;

Advanced analytical skills; ability to draw actionable insights from large data sets;

Familiarity with CRM platforms;

Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;

Upper-intermediate or higher level of English (both written and verbal).

It's a perfect match if you have those personal features:

Attention to detail and organizational skills;

Ability to think creatively, strategically, identify and resolve problems;

Good communication and collaboration skills;

• Proactive attitude and ownership mindset to independently manage and optimize campaign performance.