Brand & Marketing Operations Manager

• Monitor team workload and proactively address bottlenecks, resource constraints, and missed deadlines

• Collaborate with marketing stakeholders to align ongoing marketing activities with active growth campaigns

• Develop and oversee A/B testing initiatives across emails, newsletters, landing pages, websites, and marketing funnels

• Prepare and communicate performance reports and recommendations to marketing leadership

• Monitor performance metrics across email marketing, website traffic, content initiatives, organic channels, and database engagement

• Ensure adherence to marketing tracking, reporting standards, and documentation requirements

• Evaluate and prioritize incoming marketing and creative requests based on urgency, impact, and available resources

• Monitor execution of content and marketing plans to ensure projects are completed accurately and on schedule

• Ensure brand consistency across all marketing channels, customer touchpoints, and content assets

• Oversee website content updates, maintenance, performance improvements, and optimization efforts

• Lead SEO and AEO strategy efforts across websites, blogs, landing pages, educational content, and other digital properties

• Oversee newsletters, nurture campaigns, evergreen email programs, segmentation efforts, and marketing automation initiatives

• Manage and maintain the ongoing marketing calendar and backlog while prioritizing initiatives based on business objectives and team capacity

• Maintain a centralized source of truth for marketing initiatives, deliverables, deadlines, ownership, priorities, and project status

• Lead and oversee ongoing marketing activities across the company’s primary brand and sub-brands

Requirements:

• 3- 5 years of experience in marketing, brand management, marketing operations, content marketing, digital marketing, or a related field

• Previous experience leading, managing, coaching, or developing team members preferred

• Strong knowledge of marketing operations, project management, and workflow optimization

• Experience managing marketing calendars, deliverables, timelines, and cross-functional initiatives

• Proficiency with email marketing platforms, CRM systems, marketing automation platforms, analytics tools, content management systems, and project management software

• Working knowledge of SEO, AEO, website optimization, content marketing, organic social media, email marketing, and conversion optimization

• Experience developing and maintaining newsletters, automated nurture sequences, segmentation strategies, and marketing automation workflows

• Strong analytical skills with the ability to interpret KPIs, identify performance trends, and create actionable recommendations

• Ability to lead testing and optimization initiatives across marketing channels and assets

• Bachelor's degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience

• Software and Tools: Workday, SharePoint, Bloomgrowth, Email Marketing Platforms, CRM and Marketing Automation Systems, Analytics Tools, CMS Platforms, Project Management Tools

Required Skills

• People Leadership and Team Management

• Marketing Operations Management

• Project Management

• Content Strategy Development

• SEO and AEO Knowledge

• Email Marketing and Nurture Strategy

• Marketing Automation

• Database Segmentation

• Brand Management

• Data Analysis and Reporting

• KPI Monitoring and Performance Optimization

• A/B Testing and Conversion Optimization

• Capacity and Resource Management

• Workload Prioritization

• Process Improvement

• Cross-Functional Collaboration

• Strategic Thinking

• Strong Organizational Skills

• Detail-Oriented

• Accountability and Ownership

• Problem Solving

• Time Management

• Adaptability

• Coaching and Mentorship

• Strong Written and Verbal Communication

Work Shift:

8:30 AM - 5:30 PM [EST][EDT] (United States of America)

Languages:

English, Spanish

Ready to dive in? Apply now and make sure to follow all the instructions!

Our application process involves multiple stages, and submitting your application is just the first step. Every candidate must successfully pass each stage to move forward in the process.

Please keep an eye on your email and WhatsApp for the next steps. A recruiter will be assigned to guide you through the application process. Be sure to check your spam folder as well.

Originally posted on Himalayas

• Marketing Operations Manager
• Brand Manager
• Marketing Manager
• Digital Marketing Manager

Source: Himalayas