Marketing Specialist

What challenges will you face?

• Dealing with a fast-moving Web3 landscape, where market trends, narratives, and community dynamics evolve quickly, requiring you to identify and act on marketing opportunities in a timely manner.

• Building meaningful relationships with KOLs, influencers, Web3 projects, and ecosystem partners, turning initial outreach into valuable collaborations.

• Balancing creativity with execution, while managing multiple campaigns, stakeholders, timelines, and deliverables.

• Finding effective ways to communicate Orderly's value proposition and differentiate its brand in a competitive Web3 ecosystem.

• Evaluating marketing effectiveness through campaign data and audience insights, and continuously improving marketing performance.

• Independently driving marketing initiatives from planning and partner outreach through execution and performance review, rather than simply following predefined instructions.

• Collaborating with teammates and external partners across different countries, cultures, and time zones, requiring clear communication and strong self-management skills.

• About you:

• 5+ years of experience in marketing, social media, community management, partnerships, or a related field, preferably within Web3, crypto, DeFi, or fintech.

• Good understanding of the Web3 ecosystem, including crypto communities, KOLs, DeFi projects, and industry trends. Familiarity with DEXs, perpetual trading, or crypto trading infrastructure is a plus.

• Proven ability to independently plan and execute marketing initiatives, manage multiple projects, and deliver results with minimal supervision.

• Experience identifying and building relationships with KOLs, influencers, external partners, or web3 projects is a strong plus.

• Strong content creation and writing skills, with the ability to communicate complex ideas clearly to different audiences.

• Familiarity with social media management, community engagement, KOL marketing campaigns, and marketing performance tracking.

• Fluent in both written and spoken English and Mandarin Chinese.

• Strong communication and organizational skills with a proactive mindset, attention to detail, and the ability to adapt to a fast-moving environment.

Interested in Learning More?

• Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role. You can expect to share your experience and ideas in online video interviews with our hiring team of management and potential new colleagues.

• If you have experience in developing trading systems or financial-related products is a plus.

• You can prepare for this interview by mentally organizing your strategies and opinions on topics such as Web3, cryptocurrency trading platforms, and your vision of how to succeed.

• Share this! Don’t be afraid of friends or co-workers stealing this job! We will find a place for you if you are unique and intelligent. Check out our External Referral Incentives Program as well.

Originally posted on Himalayas

• Marketing Specialist
• Digital Marketing Specialist
• Community Marketing Manager
• Web3 Marketing

Source: Himalayas