CRO / Landing Page Specialist
Latin America | Target Compensation: Approximately $4,000/month
ROLE OVERVIEW
Ride The Wave helps home-service businesses generate qualified inbound leads through organic, community-driven marketing. We are seeking a data-driven CRO / Landing Page Specialist to improve conversion performance across landing pages and marketing funnels, turning traffic into measurable business results.
KEY RESPONSIBILITIES
- Build, audit, and optimize landing pages and lead-capture forms.
- Improve marketing funnels and align landing-page messaging with campaign creative and audience intent.
- Plan and run A/B tests on headlines, layouts, calls to action, forms, and page elements.
- Analyze conversion rates, funnel drop-off, lead quality, and user behavior; recommend prioritized improvements.
- Set up and validate tracking and analytics, and report on performance and testing outcomes.
- Partner with marketing and creative teams to improve lead-generation results.
REQUIRED QUALIFICATIONS
- Hands-on experience in conversion rate optimization, landing pages, and lead generation.
- Strong understanding of Meta Ads, performance marketing funnels, and attribution.
- Experience with landing-page builders, analytics tools, and A/B testing platforms.
- Able to translate data into clear experiments and measurable improvements.
- Analytical, organized, and comfortable working independently with a distributed team.
