The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design.
Key Responsibilities
- Design digital materials (websites, email marketing, landing pages, social media) for Pardot, corporate website, microsites, and corporate social media accounts.
- Apply conceptual thinking to create high-quality creative solutions across multiple platforms; effectively bringing together customers’ needs, Guild business goals, technical realities, and creativity.
- Develop sound creative concepts that take into consideration customers’ needs (target demographic), market research data results, and technology.
- Effectively communicate conceptual ideas, detailed design, and design rationale both verbally and visually to the creative design manager.
- Present creative concepts to stakeholders and get buy-ins when needed.
- Translate creative concepts into designs.
- Submit creative deliverables within the agreed-upon deadline and estimated production time.
- Meet with internal customers to discuss requirements or project goals as needed.
- Collaborate effectively with other team members, including designers, copywriters, and project managers.
- Work closely with front-end developers and help with development when necessary (small projects).
- Guide and advise fellow employees in the creative process to foster stronger working relationships and solutions.
