Properstar
Pay not stated in the advert
Who we are
Properstar connects real estate buyers, renters, and agents, here and everywhere. Buyers and renters find their next home with us, locally or across borders. Agents reach them in countries they couldn't otherwise sell into, in languages they don't speak.
Our Product & Marketing department grows the brand and our footprint. Small team, no fluff. We acquire new users, nurture them, qualify them, and turn them into customers. We believe in a new way of working, where AI is fundamental: you direct, you don't execute.
About the job
You own B2C growth end to end. You bring buyers and renters to Properstar . You keep them coming back. AI does the heavy lifting, you steer it.
That means multichannel acquisition and a lifecycle that runs from first visit to repeat visit. Search, paid social, email, push, app. The app comes first.
One gap matters most. People start with research: what a flat costs in Lisbon, how to rent in Spain as a foreigner. Later, they search for a home. Today we don't connect the two. You build that bridge.
2027 is the year we build and test the engine. 2028 is the year we scale it, with a large paid push in France, Spain, and Switzerland.
You own the budget and direct our paid media specialists. You report to the CPO.
What you'll do
What we're looking for
Growth track record. You've grown a B2C product with a large user base, across channels and markets. Real numbers, real graph. Show us. Marketplace, portal, or app experience is a strong plus.
Multichannel range. You've owned several channels and have strong opinions on the rest. Single-channel ads specialists won't fit.
App growth. You've driven installs and, more importantly, retention. You know what makes people open an app twice.
Database mindset. You think in cohorts and lifecycles, not campaigns. The cheapest user is the one you already have.
Product sense. You know how product changes move conversion. You bring PMs and designers evidence, not opinions.
Strategist and operator. You build the plan and you run it. You've owned a paid budget and answered for the return. You set up the campaign and pull the numbers yourself. No agency in between.
Deep AI fluency. Claude is your daily driver, in Cowork and Code. You've built skills and orchestrated agents. Tell us what you automated this month. "Open to AI" doesn't pass the bar.
Data and judgment. You measure what works and kill what doesn't. You also decide without waiting for the perfect test.
Ownership. Brief to result. No handoffs.
Leadership. You make specialists better and faster without micromanaging them.
Clarity. You explain things simply. You don't hide weak results behind charts.
Languages. Fluent English. French or Spanish is a plus.
What we don't care about
Logistics
Remote. Anywhere within +/- 3h of CET.
Type: Full-time, permanent contractor.
Start: January 2027 at the latest.
What we offer
Originally posted on Himalayas
