Channel Marketing Manager (Partner Growth)

• Build and drive a proactive, always-on partner demand generation strategy to drive net-new target partner interest (e.g., partners in uncovered territories/regions) with a coherent plan tied to pipeline and ARR targets.

• Manage the channel marketing budget across sponsorships, campaigns, and partner enablement programs, and make prioritization trade-offs as new event and partner requests come in.

• Partner with Marketing Operations, Comms, and Product Marketing to keep partner-facing content, campaigns, and the partner portal current and aligned to brand and product roadmap. Wherever possible, focus on public facing web documents that are visible globally by individuals and AI agents.

• Assist with the administration of the Bitwarden partner portal and ensure content is up-to-date, accessible, and aligned with go-to-market priorities

WHAT YOU BRING TO BITWARDEN

• 7+ years of B2B channel, partner, or field marketing experience — ideally including work with MSPs, resellers, or VARs in a SaaS or technology company.

• Proven ability to own a marketing program end-to-end: strategy, budget, execution, and reporting, without heavy hands-on direction.

• Experience planning and executing in-person or virtual partner events, from sponsorship negotiation through post-event lead follow-up.

• Experience building or running partner lifecycle email programs (onboarding, engagement, re-engagement) — comfort partnering with marketing ops/automation owners to execute them.

• A track record of turning a reactive, request-driven function into a proactive, planned one — you build the calendar instead of just reacting to what lands in your inbox.

• Strong cross-functional collaboration skills — this role sits at the intersection of Growth Marketing, Channel Sales, and Marketing Operations, and will need trust from all three.

• Comfort with ambiguity and prioritization — you'll be handed more inbound requests (events, campaigns, partner asks) than one person can execute, and part of the job is deciding what not to do.

• Collaborative and adaptable mindset

• Openness and authenticity combined with excellent communication skills

• Excitement and enthusiasm for open source and for better internet security

• Excellent problem-solving skills – you might not know all the answers, but you know how to find and communicate the solution

WHAT TO EXPECT IN THE INTERVIEW PROCESS

• Meeting with our Recruiting Manager

• Interview with the Head of Growth Marketing and Operations

• Interview(s) with Channel Sales stakeholders (e.g., Channel Sales Manager, Channel Sales AE)

• Interview(s) with Growth Marketing team members (e.g., Demand Generation, Product Marketing)

• Interview with the Chief Customer Officer

• Reference calls

A FEW REASONS TO WORK WITH US

• Our user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world's largest organizations.

• Become an expert. You'll get immersed in the prominent technology markets of security and open source software.

• We are dedicated to building a diverse and talented team. Work remotely with motivated and supportive team members across the world.

• Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.

• Sales and Marketing

Source: We Work Remotely