Growth Product Manager

• Reduce time and friction to the first booked seat while preserving the information that matching requires.

3. Paywalls, Pricing & Packaging

• Own paywall strategy: placement, timing, design and what is gated.

• Own pricing and packaging across markets and currencies, including trials, offers, upsells and win-back, and own ARPU as a result.

• Balance first-purchase conversion against renewal quality and attendance.

4. Experimentation

• Run a continuous experimentation programme across onboarding, paywalls and pricing.

• Apply consistent statistical standards: pre-registered hypotheses, adequate power, and decision criteria set before launch.

• Evaluate every experiment against downstream behaviour — attendance, renewal and LTV — in addition to its primary metric.

5. Cross-Functional Collaboration

• Partner with Marketing on channel mix, creative strategy and continuity between advertising and the first in-app/landing screen.

• Partner with Data on instrumentation, attribution and experiment design.

• Coordinate the handover of activated users into the wider product experience, and define with the Core team what onboarding must collect.

⌘Expected Outcomes

• Revenue from new subscribers grows. Pricing and paywall changes are evaluated on total revenue, not on conversion rate alone.

• Conversion to purchase and activation are instrumented, trusted metrics that improve quarter over quarter.

• Onboarding is differentiated by acquisition channel and user intent rather than uniform.

• Paywall and pricing decisions are based on measured elasticity.

• Lifetime value per subscriber is held or improved as acquisition volume grows, without degradation in renewal quality or attendance.

• Experiment throughput is high and every result is readable against downstream retention.

⌘Skills & Competencies (Must Have & Nice to have)

B2C mobile product depth: has owned a consumer mobile application where the application is the primary business surface, with practical knowledge of how iOS and Android and Mobile Web differ.

Subscription monetization: experienced in paywalls, trials, pricing elasticity, tiering, upsells and win-back, and in the distinction between acquiring a subscriber and retaining one.

Subscription economics: reads conversion and lifetime value together, distinguishes a conversion gain from a revenue gain, and recognises when a pricing change has increased volume at the expense of value.

Funnel analytics: builds behavioural funnels and growth models, works directly with behavioural and payment data, and identifies conversion blockers from evidence.

Experimentation rigour: sustains high experiment velocity alongside disciplined interpretation, including discontinuing tests that improve first purchase at the expense of retention.

Conversion craft: understands the mechanics of a first purchase — framing, social proof, personalisation and timing — and applies them accurately.

Cross-functional influence: operates effectively across Marketing, Data and Engineering without line authority; direct, structured, comfortable operating with founders and challenging decisions with evidence.

⌘ Required experience

• 5+ years in product management, growth or lifecycle roles, including direct ownership of a consumer subscription funnel.

• Demonstrable conversion-rate and revenue improvements in a consumer mobile product.

• Hands-on ownership of paywall and pricing experimentation.

• Proficient in analytics tooling and able to query data independently.

• Fluent English required

Nice to have

• Marketplace or supply-constrained business experience.

• Experience with a product whose value is delivered offline.

• Experience operating across multiple markets and currencies.

Originally posted on Himalayas

• Product Manager
• Growth Product Manager
• Product Owner
• Growth Manager

Source: Himalayas