Social Media Lead

Content & Community

• Coordinate, schedule, and publish content across relevant social platforms.

• Maintain consistency in brand identity, tone of voice, messaging, and positioning.

• Manage comments, direct messages, and community interactions professionally and promptly.

• Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.

Paid Social

• Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.

• Manage budgets across markets and campaign objectives.

• Test and optimise audiences, creatives, placements, and messaging.

• Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.

Analytics & Reporting

• Track and analyse organic and paid social performance.

• Produce regular performance reports with clear insights and recommendations.

• Turn data into actionable optimisation decisions.

• Monitor competitor activity and platform developments.

Cross-Functional Collaboration

• Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.

• Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.

Team Leadership

• Provide direction and support to local social media managers as the team develops.

• Establish standards, processes, and best practices across markets.

• Remain hands-on while coaching and developing the wider social team.

Key Requirements

• Proven experience managing social media for a global or multi-market brand.

• Strong hands-on experience with paid social, particularly Meta Ads.

• Strong understanding of organic social, content strategy, and community management.

• Demonstrable ability to analyse social performance and optimise based on data.

• Experience managing budgets, campaigns, audiences, and creative testing.

• Strong brand, content, and copy judgement.

• Excellent stakeholder and cross-functional communication skills.

• Experience working in regulated industries such as fintech, crypto, or financial services is advantageous.

• Experience managing or mentoring social media teams is a plus.

• Comfortable working independently in a fully remote environment.

What We Offer

• The opportunity to own and shape CXM ’s global social media function.

• A genuinely remote role with flexibility across European time zones.

• The chance to consolidate and build a global social operation from the ground up.

• A strong, experienced team and supportive leadership environment.

• Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results.

Recruitment Process

Stage 1: HR screening interview

Stage 2: Interview with the CMO, potentially including the CEO

Originally posted on Himalayas

• Social Media Lead
• Social Media Manager
• Social Media Marketing Manager
• Digital Marketing Manager

Source: Himalayas