Head of Enterprise Marketing

• Build lifecycle plays that nurture individual users into team and enterprise buyers

• Develop and iterate on the plays, offers, and sequences that convert product-qualified accounts into pipeline

Performance & Measurement

• Meticulously track which channels, plays, and offers are driving inbound interest and conversions, and use that intelligence to sharpen programs continuously

• Build AI-first marketing ops and measurement frameworks that give the team real visibility into what's working

• Report regularly on pipeline contribution, channel efficiency, and program performance

Sales & Cross-functional Partnership

• Partner daily with Sales on account priorities, ABM strategy, and pipeline reviews

• Brief and align with the in-house paid advertising team on enterprise-targeted campaigns

• Co-own enterprise lifecycle with RevOps, ensuring accountability is clear and programs are coordinated

• Own the strategy for high-touch deal acceleration programs—things like executive roundtables and leadership-level events—partnering with Field Marketing on execution

• Contribute to enterprise pricing and packaging strategy alongside Product and Sales, with an eye toward what moves deals forward and expands accounts

WHAT YOU BRING

Minimum Qualifications

• 8+ years of B2B marketing experience, with at least 3 years building or scaling an upmarket or enterprise demand motion

• Experience at a PLG or product-led company—you understand the self-serve-to-enterprise conversion motion and have driven it

• Consumer-to-B2B crossover experience; you know how to market to users who are also buyers

• Strong analytical skills and a track record of building measurement frameworks that actually get used

• Experience co-owning pipeline targets with Sales in an accountable, collaborative way

Preferred Qualifications

• Deep familiarity with modern ABM tooling and CRM/MAP integration

• Experience building, or deeply partnering with, AI-native marketing ops and workflows

• Background in SaaS, media tech, or creative tooling

• Demonstrated ability to design and run conversion experiments across PLG funnels

SUCCESS IN THIS ROLE

Within your first 12 months, you will:

• Launch Descript's enterprise demand motion, with a defined ICP, target account list, vertical prioritization framework, and multi-channel playbook

• Co-own and hit upmarket pipeline targets in partnership with Sales

• Build upon the existing self-serve-to-enterprise conversion experiments with Product, with measurable account progression

• Build a measurement framework that gives the team clear visibility into channel performance, conversion rates, and pipeline attributionCreate and maintain a formal marketing calendar that the broader team runs off of

• Establish a functioning enterprise lifecycle program with RevOps

• Run at least one high-touch deal acceleration program (EBC, roundtable, or CxO event) in partnership with Field Marketing

The base salary range for this role is $180k - $230k/year. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.

About Descript

Descript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 150 and the backing of some of the world's greatest investors ( OpenAI , Andreessen Horowitz , Redpoint Ventures , Spark Capital ).

Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time. Our headquarters are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles. For those who are remote, we have a handful of opportunities throughout the year for in person collaboration. For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.

• Sales and Marketing

Source: We Work Remotely