REQUEST FOR PROPOSALS - IP Character Valuation Consultancy

3. SCOPE OF WORK

3.1 Phase 1: Discovery & Data Collection (Weeks 1–2)

• Conduct structured interviews with Ubongo 's leadership, creative, and commercial teams

• Review existing audience data, viewership metrics, social media analytics, and brand health studies

• Collect financial data including past licensing revenues, merchandise sales, and distribution agreements

• Document the character portfolio: origins, story assets, trademark registrations, and existing agreements

3.2 Phase 2: Market & Comparables Analysis (Weeks 3–5)

• Identify and analyse comparable IP transactions in the children's entertainment sector (African and global)

• Research licensing rates for analogous characters across relevant product categories (toys, apparel, publishing, digital apps, theme parks, FMCG)

• Map the competitive landscape of African children's IP and assess Ubongo 's positioning

• Analyse market size and growth projections for target licensing territories (East Africa, West Africa, pan-Africa, diaspora markets, global)

3.3 Phase 3: Valuation Modelling (Weeks 3–5)

• Apply at minimum three valuation methodologies: Income Approach (Discounted Royalty Stream), Market Approach (Comparable Transactions), and Cost Approach (Replacement Cost)

• Develop a character-by-character valuation for the core portfolio (minimum 5 characters)

• Build a dynamic financial model with adjustable assumptions and scenario analysis (base, conservative, optimistic)

• Calculate recommended royalty rates by product category, geography, and exclusivity tier

3.4 Phase 4: Reporting & Recommendations (Weeks 5–8)

• Produce a comprehensive IP Valuation Report (executive and detailed versions)

• Develop a Licensing Rate Card with recommended terms for standard licensing categories

• Create a presentation-ready deck for use in investor and partner conversations

• Conduct a debrief session with Ubongo 's leadership to present findings and answer questions

4. DELIVERABLES

Deliverable 1: Inception Report: methodology, work plan, and data collection framework (Week 3)

Deliverable 2: Market & Comparables Analysis Report (Week 5)

Deliverable 3: Dynamic IP Valuation Financial Model (Excel/Google Sheets) with scenario analysis (Week 8)

Deliverable 4: Comprehensive IP Character Valuation Report — Executive Summary (≤15 pages) and Full Report (Week 10)

Deliverable 5: Licensing Rate Card by product category and territory (Week 10)

Deliverable 6: Investor/Partner Pitch Deck (PowerPoint, ≤20 slides) (Week 10)

Deliverable 7: Final debrief presentation and Q&A session with Ubongo leadership (Week 10)

5. DURATION & TIMELINE

The consultancy is expected to run for ten (10) weeks from the date of contract signing.

Total Duration: 8 weeks

Expected Start: July 1st

Inception Report: End of Week 2

Draft Final Report: End of Week 5

Final Deliverables: End of Week 8

6. QUALIFICATIONS & EXPERIENCE REQUIRED

Proposals are invited from individual consultants, firms, or consortia with the following qualifications:

Essential Requirements

• Minimum 8 years of experience in IP valuation, brand valuation, or intangible asset assessment

• Demonstrated experience valuing media, entertainment, or consumer brand intellectual property

• Proficiency in recognised IP valuation methodologies (Income, Market, Cost approaches)

• Strong financial modelling skills with ability to build dynamic scenario models

• At least 2 references from comparable IP valuation assignments with entertainment or media companies

Highly Desirable

• Experience working with African media, entertainment, or consumer goods companies

• Experience working with animation valuation, character valuation and IP Licensing

• Familiarity with licensing deal structures in the children's entertainment sector

• Membership or certification from a recognised valuation body (e.g., CFA, CVA, ASA, RICS)

• Understanding of the East or Sub-Saharan African market landscape

7. EVALUATION CRITERIA

Evaluation Criterion Weight Max Score

Technical Approach & Methodology 30% 30

Relevant Experience & Track Record 25% 25

Team Qualifications & Expertise 20% 20

Financial Proposal & Value for Money 15% 15

Understanding of Ubongo 's Context 10% 10

8. PROPOSAL REQUIREMENTS

Proposals must include the following:

• Technical Proposal: approach, methodology, work plan, and team composition (maximum 20 pages)

• Financial Proposal: itemised budget with daily rates, total fees, and payment schedule (submitted separately)

• Firm/Consultant Profile: overview of the organisation or individual, relevant credentials, and client list

• Samples of Work: at least 2 examples of prior IP or brand valuation reports (may be anonymised)

• References: minimum 2 professional references from comparable assignments

• Conflict of Interest Declaration

9. SUBMISSION DETAILS

Submission Deadline: 19th June 2026 (EAT)

Submission Method: Email to

Subject Line: RFP Response: IP Character Valuation Consultancy

Questions Deadline: 17th June 2026

Questions Contact:

Contract Currency: USD

Late submissions will not be considered. Ubongo reserves the right to accept or reject any proposal without providing reasons and is not bound to accept the lowest-priced offer.

Equal Employment Opportunity

UBONGO provides equal opportunities to all bidders and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by the laws of the country we are operating in.

Job Scam Warning

Our organization upholds a strict commitment to a fair, unbiased hiring process through BambooHR or very qualified recruitment agencies and shortlisting decisions are based solely on candidates' qualifications, skills and experience relevant to the position.

Beware of any individuals claiming to have influence over our hiring decisions or requesting favors in exchange for guaranteed shortlisting or employment opportunities. Such actions are against our policies and do not reflect our organization's values.

Originally posted on Himalayas

• IP Valuation
• Brand Valuation
• Intellectual Property Consultant
• Licensing Consultant

Source: Himalayas