“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.”
Antons Sapriko, Company Founder
What do we expect from a Growth & Lifecycle Marketing Specialist?
- Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
- Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp ) with experience managing complex data integrations, dynamic personalization, and deliverability health.
- Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager , and data visualization tools.
- Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
- Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.
- Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.
- Experience with AI tools would be a plus (especially Claude ). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.
What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying!
What are the responsibilities of a Growth & Lifecycle Marketing Specialist?
- Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.
- Use customer purchase habits and site activity to send automated, personalized messages.
