CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

• Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.
• Recover revenue from a base that is currently dormant due to deliverability issues.

Add-on Monetization

• Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.

Channel & Tooling

• Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).
• Recover and maintain email domain reputation.
• Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).
• Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).

Measurement

• Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.

Expected Outcomes

First 3 Months

• Email deliverability restored to historical baseline.
• Reactivation campaign launched with measurable incremental conversion against a holdout.
• Differentiated renewal flows live for 1 / 3 / 6 month plans.
• Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative.

First 6 Months

• SMS and web push live as ongoing production channels in lifecycle flows.
• Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences.
• Measurable lift in month-1 rebill rate via differentiated and intervention flows.
• Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences.
• Per-flow incremental revenue reported weekly via proper holdout methodology.

12 Months

• CVM channel contributing as a top-3 incremental revenue source for the company.
• Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented.
• Process documentation and tooling stable enough to remove key-person risk.

We keep our hiring process quick and simple:

• HR Introduction Call
• Team Interviews
• Challenge
• Reference Check (with three prior managers)

Requirements

You're a Fit If You Have

• 3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.
• 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).
• Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io , or Klaviyo also relevant.
• Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").
• Real, hands-on experience launching web push and measuring its lift.
• SQL good enough to pull your own segments and validate your own data.
• A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.
• A track record of measurable incremental revenue from CRM, ideally validated through holdout.
• Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.

Nice to Have

• Experience migrating off a damaged email domain.
• Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).
• iMessage Business / RCS experience.
• Communication (speak English and Russian).

Benefits

• Clear mandate and ownership from day one. You're the function, not a contributor to it.
• The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.
• Direct work with the CMO, CEO, and Growth PM. No layers, no politics.
• A market where your work is directly visible to users searching for their next job — outcomes you can feel.
• $4000-7000/month + 38DaysOff.

• Customer Support

Source: We Work Remotely