Senior Performance Marketing Strategist

• Develop paid media strategies aligned to each client's business goals and North Star Metric
• Own forecasting and budget pacing against quarterly and annual targets
• Lead monthly and quarterly reviews with senior stakeholders: results, tradeoffs, risks, next actions
• Steer client conversations toward decisions, priorities, and committed next steps
• Drive AI-assisted campaign strategy, creative testing, and measurement

Client Success

• Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact
• Build trust with senior marketing, demand gen, and executive stakeholders
• Run calls with confidence: set agendas, control the room, handle hard questions live
• Communicate progress, risks, and recommendations before the client asks
• Own follow-through so every conversation ends with clear actions, owners, and timelines

Technical Excellence

• Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads
• Own conversion tracking integrity end to end (GA4, GTM, CRM); never launch without it
• Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand
• Prioritize by business impact, effort, and implementation reality; QA everything before it ships

Required experience

• 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
• Prior client-facing strategy role where you owned communication, not just execution
• Track record hitting MQL, SQL, or pipeline targets for B2B clients
• Direct responsibility for at least $50k in monthly ad spend across multiple accounts
• Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
• Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
• Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure

Perks & Benefits:

• This role is fully remote
• 5 weeks of paid time off
• We offer competitive compensation plus quarterly bonuses
• Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
• Paid training (school, events, conferences)
• *For full-time Canadian residents only - comprehensive health, dental, and eye care

This role may not be a fit if

• You prefer optimizing accounts without leading the client relationship
• You need someone else to turn your analysis into client-ready recommendations
• You lose the thread when a senior stakeholder challenges your numbers on a live call
• You report platform metrics (CTR, CPC, impressions) as results rather than business outcomes
• You prefer being handed tasks rather than owning outcomes, priorities, and follow-through

• performance marketing
• b2b
• client relationship
• leadership

Source: Working Nomads