Performance Marketing Lead

• Partner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedback

• Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.

• Analyze audience and placement data to find new opportunities and cut inefficient segments

• Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next

• Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren't

• Evaluate and manage agencies, vendors, and tools where they extend our capacity

• Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insight

Requirements

• 6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment

• Hands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus)—you've built and optimized accounts yourself, not just briefed an agency

• Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk through

• Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone else

• Working understanding of attribution, incrementality, and measurement limitations—you know when a number is directional vs. reliable

• Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume

• Demonstrated CRO instincts and experience partnering on landing page and funnel testing

• Clear written communication—you can explain performance and tradeoffs to a leadership audience without a translator

• Comfortable operating in a small, fast-moving team where you set your own priorities

Salary Range

$140,000 – $175,000 + Equity + Performance Based Bonus - DOE

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

Originally posted on Himalayas

• Performance Marketing Lead
• Performance Marketer
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Source: Himalayas