Global CRM & Lifecycle Marketing Manager, FP Markets

About the job

Headquarters: Malta

URL: http://fpmarkets.com.au

Description

FP Markets Group of Companies is a well-established multi-regulated broker, founded in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Global CRM & Lifecycle Marketing Manager (remote).

This role owns everything we say to a client between the moment they first raise their hand and the moment they place their first trade. You will design, build, send and continuously improve every automated and campaign communication across four funnel stages — Lead, Registration, First Time Deposit and First Time Trade — using email and WhatsApp, built and run in Salesforce Marketing Cloud. This is a hands-on build-and-send role rather than a strategy role: you will have the support of content, creative and analytics teams, but the journeys are yours to build, and each stage carries a conversion rate that is yours to move.

Reporting to: Chief Marketing Officer

Responsibilities:

Journey design & automation — Salesforce Marketing Cloud

Own the design, build and optimisation of automated journeys across all four funnel stages
Manage audience, segmentation, entry and suppression logic
Rationalise existing automations and maintain a documented, auditable journey estate

Email execution

Build, QA and deploy automated and campaign email communications
Own templates and modular content to enable scalable regional localisation
Manage deliverability, consent, preferences and list hygiene

WhatsApp execution

Own WhatsApp marketing end to end, from opt-in and template approval to sequencing and frequency management
Use data to determine channel allocation and optimise engagement
Manage channel costs, forecasting and provider relationships

Optimisation & measurement

How can we help?

How can we help?

Global CRM & Lifecycle Marketing Manager

About the job