Digital Marketer

Marketing Systems and Automation Capabilities

• Advanced working knowledge of HubSpot, including CRM administration, lists, properties, workflows, forms, and reporting.

• Strong understanding of lead lifecycle management, segmentation, data hygiene, and Marketing-to-Sales hand-offs.

• Ability to translate business requirements into dependable automated workflows and operating processes.

• Experience managing platform integrations and troubleshooting data or workflow issues.

• Strong documentation, quality assurance, and change-management practices.

Website, Analytics and Technical Capabilities

• Hands-on experience with a modern CMS such as HubSpot CMS, WordPress, or Webflow.

• Strong knowledge of GA4, Google Tag Manager, Google Search Console, and dashboarding tools.

• Practical HTML and CSS knowledge for troubleshooting and routine page-level updates.

• Working knowledge of technical SEO, structured data, redirects, indexing, and website performance.

• Experience with conversion optimisation, testing methodologies, and funnel analysis.

• Ability to interpret complex data and communicate clear commercial implications to non-technical stakeholders.

Systems and Tools

• HubSpot Marketing Hub and CRM, or comparable marketing automation and CRM platforms.

• Google Analytics 4, Google Tag Manager, and Google Search Console.

• CMS platforms such as HubSpot CMS, WordPress, or Webflow.

• Reporting and dashboarding platforms such as Looker Studio or HubSpot reporting.

• Microsoft Excel and/or Google Sheets for analysis, validation, and reporting.

Preferred Experience

• Experience within B2B services, technology, agency, or professional-services environments.

• HubSpot certifications or demonstrated platform administration expertise.

• Experience coordinating website improvements with external developers or technical partners.

• Familiarity with privacy-conscious consent management and email preference processes.

Personal Attributes

• Highly organised, analytical, and detail-oriented.

• Proactive in identifying issues and driving them through to resolution.

• Able to balance technical accuracy, customer experience, and commercial priorities.

• Reliable, adaptable, and accountable for the performance of owned systems and processes.

Responsibilities

Digital Marketing Planning and Delivery

• Translate marketing priorities and campaign requirements into practical digital delivery plans.

• Own the implementation roadmap across the website, CRM, automation, and analytics ecosystem.

• Coordinate dependencies, testing, approvals, and delivery across Content, Sales, leadership, and technical partners.

• Identify gaps and areas of friction throughout the digital customer journey and recommend improvements.

• Maintain accurate documentation for systems, workflows, tracking conventions, and recurring processes.

Website, CMS and Landing Pages

• Manage the day-to-day administration and continuous improvement of the company website and CMS.

• Build, format, publish, and maintain landing pages using approved content supplied by the Content Marketing Specialist.

• Configure forms, calls to action, thank-you experiences, and follow-up journeys.

• Ensure pages are responsive, accessible, accurate, and aligned with campaign requirements.

• Manage page updates, redirects, navigation changes, and routine website quality assurance.

• Coordinate with designers and developers when requirements extend beyond available CMS or no-code capabilities.

HubSpot and CRM Ownership

• Own the day-to-day administration and continuous improvement of HubSpot and the connected CRM environment.

• Maintain lifecycle stages, contact properties, segmentation, lists, lead statuses, and data standards.

• Build and maintain workflows supporting lead capture, qualification, routing, follow-up, and internal notifications.

• Monitor data quality, duplicate records, field usage, and process adoption, resolving issues proactively.

• Provide Marketing and Sales with reliable reporting, processes, and visibility throughout the lead lifecycle.

• Manage relevant integrations and coordinate specialist technical support when required.

Email Automation and Nurture

• Build and manage automated email journeys, nurture programmes, and trigger-based communications.

• Transform approved messaging and content into effective email campaigns and automated workflows.

• Manage segmentation, suppression, enrolment logic, personalisation, and lead hand-offs.

• Test subject lines, calls to action, sequence structures, and journey design to improve performance.

• Monitor deliverability, engagement, and conversion performance and implement improvements where required.

Analytics, Tracking and Dashboards

• Own digital marketing measurement across the website, HubSpot, CRM, and email activity.

• Implement and maintain analytics, tags, events, conversion tracking, and UTM conventions.

• Develop dashboards covering traffic, engagement, lead generation, funnel progression, and marketing contribution.

• Validate tracking before launches and investigate discrepancies or data-quality issues.

• Translate performance data into actionable recommendations for Content, Sales, and leadership.

• Deliver regular reporting covering digital performance, key learnings, risks, and priority actions.

Technical SEO and Website Performance

• Own or coordinate technical SEO requirements beyond the content layer.

• Monitor crawling, indexing, sitemaps, robots directives, canonicals, redirects, and website errors.

• Implement schema and structured-data recommendations in collaboration with the Content Marketing Specialist.

• Support improvements to site architecture, internal linking, and page templates.

• Monitor website speed, mobile usability, and Core Web Vitals, coordinating technical fixes where necessary.

• Use Google Search Console and relevant tools to identify and address technical issues affecting organic visibility.

Conversion and Journey Optimisation

• Analyse landing pages, forms, email journeys, and funnel stages to identify friction and drop-off.

• Develop and execute structured tests across page layouts, forms, calls to action, and journey stages.

• Use quantitative and qualitative insights to improve conversion performance and user experience.

• Collaborate with the Content Marketing Specialist on messaging tests while owning technical setup and measurement.

• Maintain a prioritised optimisation backlog and document outcomes and learnings from completed tests.

How we take care of our team

💰 Get paid in Australian Dollars

🏥 Medical insurance from day one for you + spouse (or parents if unmarried)

🩺 Generous OPD coverage from doctor visits to all your medical needs

🏡 Home office setup allowance to build your ideal workspace

🌐 Internet allowance to keep you connected

💪 Gym & wellness allowance to stay fit and balanced

🎉 Work hard, play hard – regular team events & engagement activities

🧠 Diji Assist – Mental health & counseling support when you need it

📚 We invest in you – reimbursement for industry certifications

🗣️ Open-door culture – your ideas and feedback always matter

🌍 Flexible work – home or office, wherever you do your best work

🏆 Rewards & recognition that actually recognize you

🥳 Great christmas & financial year-end parties to unwind with your loved ones

Originally posted on Himalayas

• Digital Marketing
• Marketing Operations
• HubSpot Administration
• CRM Administration

Source: Himalayas